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Digital Marketing Certification Program
Introduction
Today even kids resort to Google if they get stuck on an assignment given by teachers; such is the reach of digital platforms in the new era. Search Engines too have evolved during this period. Now, a search engine not only searches results but becomes a calculator, dictionary, timer or even an alarm. All this has happened because humans have always been drawn towards the digital world, looking forward to more and more features.A cut-throat competition was thus emerging in the Digital world which in turn instituted the concept of 'DIGITAL MARKETING'. Digital Marketing is a broad-ranging concept and has a plethora of platforms which can be used effectively. Here at Softzeal we focus on equipping an individual with the best Digital Marketing Training so that they can make a mark in the world of digital media. By the end of the program an individual will be able to build and implement strategies to run a successful business. This course is useful for Freshers/ Professionals who wish to embark a career in Digital Marketing. In Softzeal Digital Marketing course content is well tailored which can easily be understood by freshers too.
Syllabus and Duration for Digital Marketing Certification Program
Syllabus for Digital Marketing Certification Program:
  • SEO(Search Engin Optimization)
  • Content Marketing
  • Web Analytics
  • SMO(Social Media Optimization)
  • SMM(Social Media Marketing)
  • SEM(Search Engin Marketing)
  • Conversion Optimizer
  • Email Marketing
  • Mobile SEO
  • Live Project
Duration for Digital Marketing Certification Program:
  • 8 weeks
Eligibility Criteria for Digital Marketing Certification Program
Eligibility for Digital Marketing Certification Program:
  • Any Graduate / Any Post Graduate Students
  • Sales & Marketing Professional, Advertisers, Enterpreneurs, Digital Marketers, IT Professionals, Affiliate Marketers
Digital Marketing Certification Program
Search Engine Optimization (SEO)
  • What are Search Engines and Basics?
  • HTML Basics.
  • On Page Optimization.
  • Off Page Optimization.
  • Essentials of good website designing & Much More.
Content Marketing
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results
Web Analytics
  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions
Social Media Marketing (SMM)
Facebook Campaign
  • Creating paid campaigns in Facebook
  • Audience targeting
  • Bids & Budget strategies
  • Page & Post boost
  • Event promotions
  • App promotions
LinkedIn Campaign
  • Creating paid campaigns in Linkedin
  • Audience targeting
  • Bids & Budget strategies
  • Create sponsored posts
  • Create ads for website promotions
Youtube Campaign
Conversion Optimizer
  • Introduction to Conversion Optimization
  • Conversion Planning
  • Landing Page Optimization
  • Engaging in a Dialog with Your Users
  • Taking Action with Conversion Strategies
  • PPC Conversion Strategies
Email Marketing
  • Introduction to Email Marketing basic.
  • How does Email Marketing Works.
  • Building an Email List.
  • Creating Email Content.
  • Optimising Email Campaign.
Mobile SEO
  • Understanding different devices
  • Mobilegeddon- A mobile algorithm
  • Deciding design patterns for mobile pages
  • Signal your configuration to search engines
  • Avoid common mistakes
Social Media Optimization (SMO)
  • What is Social Media?
  • How social media help Business?
  • Establishing your online identity.
  • Engaging your Audience
  • How to use Groups ,Forums ,etc.
Search Engine Marketing (SEM)
  • Campaigns includes Google PPC , Linkedin ,Youtube Video ,Facebook Campaign.
  • Benefits of Adwords compared to other Networks. Adword setup , Creating , Planing , Deployment,etc.
  • Extra Curicular
    • Aptitude Preparation
    • Group Discussion & Personal Interview Preparation
    • Mock Interview