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Digital Marketing Certification Course
Today even kids resort to Google if they get stuck on an assignment given by teachers; such is the reach of digital platforms in the new era. Search Engines too have evolved during this period. Now, a search engine not only searches results but becomes a calculator, dictionary, timer or even an alarm. All this has happened because humans have always been drawn towards the digital world, looking forward to more and more features.A cut-throat competition was thus emerging in the Digital world which in turn instituted the concept of 'DIGITAL MARKETING'. Digital Marketing is a broad-ranging concept and has a plethora of platforms which can be used effectively. Here at Softzeal we focus on equipping an individual with the best Digital Marketing Training so that they can make a mark in the world of digital media. By the end of the program an individual will be able to build and implement strategies to run a successful business. This course is useful for Freshers/ Professionals who wish to embark a career in Digital Marketing. In Softzeal Digital Marketing course content is well tailored which can easily be understood by freshers too.
Course Duration For Digital Marketing Course
Course Duration For Digital Marketing Course:
8 Weeks ( Regular Batch )
10 Weekends ( Weekend Batch Only )
Eligibility Criteria For Digital Marketing Course
Eligibility For Digital Marketing Course :
Any Graduate / Any Post Graduate Students
Sales & Marketing Professional, Advertisers, Enterpreneurs, Digital Marketers, IT Professionals, Affiliate Marketers
Digital Marketing Syllabus
Search Engine Optimization (SEO)
What are Search Engines and Basics?
On Page Optimization.
Off Page Optimization.
Essentials of good website designing & Much More.
Content Marketing Overview and Strategy
Content Marketing Channels
Content Strategy & Challenges
Navigating Google Analytics
Real Time Visitors
Making Better Decisions
Social Media Marketing (SMM)
Creating paid campaigns in Facebook
Bids & Budget strategies
Page & Post boost
Creating paid campaigns in Linkedin
Bids & Budget strategies
Create sponsored posts
Create ads for website promotions
Introduction to Conversion Optimization
Landing Page Optimization
Engaging in a Dialog with Your Users
Taking Action with Conversion Strategies
PPC Conversion Strategies
Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
Understanding different devices
Mobilegeddon- A mobile algorithm
Deciding design patterns for mobile pages
Signal your configuration to search engines
Avoid common mistakes
Social Media Optimization (SMO)
What is Social Media?
How social media help Business?
Establishing your online identity.
Engaging your Audience
How to use Groups ,Forums ,etc.
Search Engine Marketing (SEM)
Campaigns includes Google PPC , Linkedin ,Youtube Video ,Facebook Campaign.
Benefits of Adwords compared to other Networks. Adword setup , Creating , Planing , Deployment,etc.
Group Discussion & Personal Interview Preparation